Introduction: Kajabi vs. ConvertKit – Two Powerhouses Compared

kajabi vs convertkit

Table of Contents

In today's competitive online landscape, choosing the right platform for your business is crucial. Two of the industry's leading options are Kajabi and ConvertKit. To help you make an informed decision, we present an in-depth comparison of these powerhouses.

Features and Functionality: A Comprehensive Comparison

Kajabi and ConvertKit offer a comprehensive suite of features designed for different types of creators and businesses. Kajabi shines in areas such as:

  • Online course creation and hosting
  • Landing page design
  • Email marketing
  • Sales funnels
  • Automation

ConvertKit, on the other hand, excels in:

  • Email marketing and automation
  • Subscriber management
  • Segmentation
  • Personalization
  • Content creation

Pricing: Which Platform Offers the Best Value?

Kajabi offers three pricing plans: Basic ($149/month), Growth ($199/month), and Pro ($399/month). ConvertKit's pricing ranges from $29/month for its Basic plan to $99/month for its Pro plan. The best value depends on your specific needs and budget.

Features and Functionality: A Comprehensive Comparison

Content Creation and Delivery

  • Kajabi: Offers robust content creation tools, including customizable landing pages, sales pages, and email marketing drip campaigns.
  • ConvertKit: Primarily focuses on email marketing, with limited content creation features. However, it integrates with third-party content platforms.

E-commerce and Payment Processing

  • Kajabi: Provides a fully integrated e-commerce platform for selling online courses, memberships, and digital products.
  • ConvertKit: Offers limited e-commerce capabilities but can integrate with Shopify and other third-party platforms.

Lead Capture and Automation

  • Kajabi: Includes powerful lead capture forms and email automation sequences to nurture prospects.
  • ConvertKit: Specializes in email marketing and offers advanced lead segmentation and automation features.

Community Features

  • Kajabi: Provides built-in community features, such as discussion forums and member-only access.
  • ConvertKit: Lacks native community features but can integrate with third-party platforms for community building.

Pricing: Which Platform Offers the Best Value?

Monthly Subscription Plans

Both Kajabi and ConvertKit offer tiered pricing plans that cater to different business needs. Kajabi's Basic plan starts at $149/month, followed by Growth at $199/month, and Pro at $399/month. ConvertKit, on the other hand, has a free plan for beginners, followed by Creator at $29/month, Creator Pro at $59/month, and Enterprise for $2,000/month.

Features and Value for Money

For the Basic plan, Kajabi provides a solid foundation for online course creation and delivery, while ConvertKit focuses on email marketing and automation. As you move up the tiers, Kajabi offers more advanced features like landing pages, webinars, and community forums, while ConvertKit adds features like advanced segmentation, dynamic email sequences, and automations.

Value Comparison

The value of each platform depends on your specific needs. For beginners, ConvertKit's free plan or Creator plan may suffice. However, businesses that require a comprehensive online course and marketing solution may find Kajabi's Growth or Pro plans more valuable. Ultimately, the best way to determine which platform offers the best value is to consider your business goals and budget.

Ease of Use: Which Platform is More User-Friendly?

Intuitive Interface:

Both Kajabi and ConvertKit prioritize user experience with their sleek and intuitive interfaces. They feature drag-and-drop functionality, making it easy to create content and landing pages, even for beginners.

Learning Curve:

Kajabi's learning curve is slightly steeper than ConvertKit's. However, both platforms offer extensive resources, video tutorials, and community support to help you get up to speed quickly.

Quick Start Templates:

ConvertKit excels in providing quick start templates for various campaigns. These pre-built solutions streamline the creation process, saving you time and effort.

Content Management:

Kajabi's content management system is more robust, allowing you to organize your content into courses, modules, and pages seamlessly. ConvertKit provides a simplified content editor focused on email marketing campaigns.


ConvertKit shines in user-friendliness, especially for beginners. Its intuitive interface and quick-start templates make it easy to get started. Kajabi offers more advanced features, but its learning curve may be slightly higher.

Customer Support: Which Platform Provides the Best Support?

When choosing a platform, customer support is crucial. Both ConvertKit and Kajabi offer extensive support options:


  • Live Chat: Available 24/7 for all plans.
  • Email Support: Fast and responsive email support.
  • Knowledge Base: A comprehensive library of articles and tutorials.
  • Community Forum: A vibrant community where users can connect and share knowledge.


  • Live Chat: Available Monday-Friday during business hours for all plans.
  • Email Support: Responds within 24 hours for all plans and within 30 minutes for Pro and Growth plans.
  • Knowledge Base: A detailed library of articles and video tutorials.
  • VIP Support: Priority support for Pro and Growth plan users.


ConvertKit's 24/7 live chat support is a major advantage. However, Kajabi's VIP support for Pro and Growth users offers an excellent level of service. Ultimately, the best choice depends on your specific needs.

For businesses with urgent support needs, ConvertKit's 24/7 live chat support is the clear winner. For businesses looking for priority support and extensive resources, Kajabi's VIP support may be a better fit.

Integrations: Which Platform Connects to More Tools?

Kajabi's Extensive Ecosystem

With over 200 direct integrations, Kajabi seamlessly connects with leading tools. From payment gateways like Stripe and PayPal to marketing platforms like Mailchimp and GetResponse, it offers unparalleled flexibility. Explore third party integrations to enhance your workflow and automate tasks.

ConvertKit's Targeted Integrations

ConvertKit boasts strong integrations with email marketing services, making it ideal for building automated email sequences. Its focus on providing specialized tools for creators and bloggers has led to optimized connections with platforms like Canva and Teachable. Check out ConvertKit's integrations to streamline your content production and marketing efforts.

Choosing the Right Platform

The ideal integration depends on your specific needs. If you require a comprehensive ecosystem with diverse tools, Kajabi's extensive integrations provide unmatched versatility. However, if your focus is primarily on email marketing automation, ConvertKit's targeted partnerships may suffice.

Ultimately, the best platform for integrations is the one that seamlessly connects with the tools you rely on. Consider your workflow and the specific integrations you need to enhance your business operations and customer experience.

Marketing Automation: Which Platform Offers Advanced Marketing Features?

An advanced marketing automation platform is essential for streamlining your marketing efforts and maximizing your results. But which platform offers the most advanced features?

Kajabi's Marketing Automation Features

Kajabi offers an impressive array of marketing automation features, including:

  • Email marketing: Kajabi's email marketing features allow you to create automated email campaigns, segment your audience, and track your results.
  • Landing pages: Kajabi's landing pages are designed to convert visitors into customers. You can create custom landing pages for different offers, products, or services.
  • Sales funnels: Kajabi's sales funnels help you guide your leads through the buying process. You can create custom funnels for different products or services.
  • Automation rules: Kajabi's automation rules allow you to automate tasks such as sending emails, adding leads to lists, and creating transactions.

ConvertKit's Marketing Automation Features

ConvertKit also offers a range of marketing automation features, including:

  • Email marketing: ConvertKit's email marketing features allow you to create automated email campaigns, segment your audience, and track your results.
  • Landing pages: ConvertKit's landing pages are designed to convert visitors into subscribers. You can create custom landing pages for different offers, products, or services.
  • Forms: ConvertKit's forms allow you to collect lead information. You can create custom forms for different purposes, such as capturing email addresses or generating leads.
  • Sequences: ConvertKit's sequences allow you to automate email sequences. You can create custom sequences for different purposes, such as onboarding new subscribers or nurturing leads.

Ultimately, the best marketing automation platform for you depends on your specific needs. However, both Kajabi and ConvertKit offer advanced marketing automation features that can help you streamline your marketing efforts and maximize your results.

Kajabi vs ConvertKit: The Ultimate Comparison
ConvertKit vs Kajabi: Which Is The Best Email Marketing Software?

Analytics and Reporting: Which Platform Provides Detailed Insights?

When it comes to tracking your progress and measuring the success of your online business, analytics and reporting are essential. Both Kajabi and ConvertKit offer robust analytics platforms, but which one provides the most detailed insights?

Custom Reports and Dashboards: A Deeper Dive

Kajabi: Kajabi allows you to create custom reports and dashboards tailored to your specific needs. You can track key metrics like revenue, email open rates, and conversion rates. The platform also provides drill-down capabilities, giving you a granular view of your data.

ConvertKit: ConvertKit offers pre-built reports that cover common metrics like subscriber growth, email performance, and revenue. However, it doesn't offer as much customization as Kajabi, making it less suitable for businesses with complex reporting requirements.

Data Export and Integration: Sharing Your Insights

Kajabi: Kajabi allows you to export your analytics data as CSV or Excel files. This flexibility makes it easy to share your insights with team members or clients. Additionally, Kajabi integrates with Google Analytics, providing you with a comprehensive view of your website and email performance.

ConvertKit: ConvertKit also allows you to export your analytics data. However, it doesn't integrate directly with Google Analytics. To track website activity, you'll need to use the platform's own website tracking feature.

Actionable Insights: From Data to Decisions

Kajabi: Kajabi provides actionable insights that help you make informed decisions about your business. The platform's analytics dashboard offers recommendations and suggestions based on your data. This makes it easy to identify areas for improvement and take the necessary steps to optimize your campaigns.

ConvertKit: ConvertKit's analytics platform focuses on providing clear and concise data without offering as many actionable insights. While the platform has improved its reporting capabilities, it lags behind Kajabi in this area.

Overall, Kajabi unggul in terms of analytics and reporting. Its custom reports, drill-down capabilities, data export options, and actionable insights give businesses a powerful tool for tracking their progress and making data-driven decisions. ConvertKit, while offering pre-built reports, lacks customization and actionable insights, making it less suitable for businesses with advanced reporting needs.

Community and Resources: Which Platform Fosters a Supportive Community?

Kajabi: Nurturing a Vibrant Community

  • Community Forum: A dedicated space for Kajabi users to ask questions, share tips, and connect with others.
  • Live Events: Regular webinars, workshops, and Q&A sessions to provide support and education.
  • Membership Programs: Exclusive access to premium content, resources, and exclusive community events.

ConvertKit: Cultivating a Helpful Community

  • Creator Community: A thriving online community where creators can collaborate, ask questions, and inspire each other.
  • Academy: A library of free and paid courses on email marketing, automation, and content creation.
  • Partner Program: Connects ConvertKit users with vetted experts and service providers for additional support.

Comparison: Which Platform Ranks Higher?

While both platforms offer valuable community resources, Kajabi's focus on exclusive membership programs and live events sets it apart. Its dedicated community forum and online courses provide a comprehensive support network for users. ConvertKit, on the other hand, excels in fostering collaboration and knowledge-sharing through its Creator Community and Academy.

Pros and Cons of Using Kajabi


  • All-in-one platform: Kajabi hosts your website, email marketing, and online courses.
  • Course creation tools: Drag-and-drop interface, video hosting, quizzes, and discussion boards. Learn more
  • Marketing features: Email sequences, landing pages, and checkout processes.
  • Community features: Online forums and live chat for student engagement.


  • Higher cost: Kajabi's pricing starts from $149/month, which may be expensive for some businesses.
  • Limited integrations: Kajabi integrates with fewer third-party tools compared to ConvertKit.
  • Steep learning curve: Kajabi's interface can be overwhelming for beginners.

Pros and Cons of Using ConvertKit

Advantages of ConvertKit:

  • Email marketing mastery: ConvertKit excels in email marketing with its advanced list segmentation, automated email sequences, and robust reporting.
  • Intuitive interface: The user-friendly interface makes it easy for beginners to create and manage email campaigns, even with limited experience.
  • Automation powerhouse: ConvertKit's automation features empower you to create sophisticated automated workflows that nurture leads, increase conversions, and save time.
  • Exceptional support: ConvertKit offers excellent customer support through live chat, email, and a comprehensive knowledge base.

Disadvantages of ConvertKit:

  • Learning curve: While intuitive for beginners, ConvertKit's advanced features may require some time to master for more experienced users.
  • Pricing constraints: Compared to some competitors, ConvertKit's pricing can be higher for businesses with large subscriber lists.
  • Limited landing page builder: ConvertKit's landing page builder is relatively basic and may not meet the needs of users seeking more advanced design options.

Conclusion: The Best Choice for You and Your Business

Making the Right Choice

Choosing between Kajabi and ConvertKit depends on your specific needs. Both platforms offer strengths and weaknesses, and the best fit for you will ultimately depend on your business requirements and preferences.

Consider Your Business Type

Kajabi excels for businesses that sell digital products, host online courses, and build membership sites. It provides comprehensive features for content creation, marketing automation, and community building.

ConvertKit, on the other hand, is more tailored towards bloggers, writers, and creators who prioritize email marketing and subscriber engagement. It offers advanced email marketing capabilities, automation, and a strong focus on building a loyal following.

Evaluate Your Technical Skills

Kajabi offers a more comprehensive suite of tools and features, which may necessitate a higher level of technical proficiency. ConvertKit is generally easier to use, with a more intuitive interface and simplified navigation.

Compare Pricing

Kajabi's pricing plans are typically higher than ConvertKit's, but they offer more features and functionality. ConvertKit provides a more budget-friendly option for businesses with lower budgets or those starting out.

Make an Informed Decision

Ultimately, the best way to make a decision is to thoroughly research both platforms, consider your business needs, and determine which one aligns best with your goals. Experiment with free trials, read user reviews (like Review by Kajabi), and consult with experts to ensure you choose the right platform for your business.

Like this article? Spread the word

Share Share Share Share

Leave a Reply

Your email address will not be published. Required fields are marked *