We are Excited to announce our latest Comparlify Chat – Enhance your online work experience!

Introduction to Thinkific vs ClickFunnels

thinkific vs clickfunnels

Hello, my eager learners! As your trusted comparison expert, M. Afzal, I’m excited to embark on this in-depth comparison of Thinkific and ClickFunnels.

In this step-by-step practical guide, we’ll dive into the key parameters that set these platforms apart—features, functionalities, pricing, and more. Together, we’ll find the perfect fit for your unique business needs!

Aim of the Comparison

Our goal is to provide you with clear and concise information that empowers you to make an informed decision. From course creation to sales funnels, integrations to support, we’ll cover every aspect to help you choose the platform that unlocks your business potential.

Parameters for Comparison: Features and Functionalities

Now, let’s dive into the core features and functionalities that differentiate Thinkific and ClickFunnels. These are the building blocks that will shape your learning and sales experience.

Course Creation and Management

Thinkific shines in course creation, offering robust tools for designing engaging online courses. Its user-friendly interface and drag-and-drop functionality make it easy to build dynamic learning experiences. ClickFunnels, on the other hand, focuses more on sales and marketing, with limited course creation capabilities.

Sales Funnels and Marketing

ClickFunnels excels in sales funnels, providing pre-built templates and automation features that streamline the customer journey. It’s a powerful tool for lead generation, email marketing, and sales conversions. Thinkific, while not as advanced in sales funnels, offers integrations with third-party tools to extend its capabilities.

Features Comparison: Course Creation and Management

Course Creation Simplicity: Thinkific simplifies course creation with its drag-and-drop interface, making it easy for beginners. ClickFunnels requires more technical expertise and customization.

Course Content Options: Thinkific supports a wide range of content formats, including videos, documents, quizzes, and interactive elements. ClickFunnels focuses primarily on video content.

Assessment and Feedback: Thinkific offers quizzes, surveys, and discussion forums for assessing student progress. ClickFunnels has limited assessment features.

Student Management: Thinkific allows for easy student enrollment, progress tracking, and communication. ClickFunnels’ student management is more basic.

Community Building: Thinkific provides community features like discussion forums and social interactions, fostering a learning community. ClickFunnels lacks dedicated community-building tools.

REMEMBER: This is an example of a comparison table that you could include in your guide. By providing a concise and visually appealing comparison, you make it easy for readers to quickly identify the key differences between the two platforms.

Features Comparison: Sales Funnels and Marketing

Sales Funnel Creation and Management

ClickFunnels shines in sales funnel creation, offering pre-built templates and automation features. Its drag-and-drop interface and intuitive design make it easy to create high-converting sales funnels. Thinkific, while not as advanced in sales funnels, allows for integrations with third-party tools to extend its capabilities.

Lead Generation and Email Marketing

ClickFunnels seamlessly integrates with email marketing platforms, allowing you to nurture leads and drive sales. Its advanced email automation features automate the email sequence, sending targeted emails to subscribers based on their behavior. Thinkific’s email marketing capabilities are more limited, offering basic email broadcasting features.

Conversion Optimization and Analytics

ClickFunnels provides robust analytics and conversion tracking tools that help you identify areas for improvement. Its split testing and A/B testing features allow you to optimize your sales funnels for maximum conversions. Thinkific’s analytics are less comprehensive, focusing primarily on course completion and student engagement metrics.

Features Comparison: Integrations and Support


  • Third-party apps: Both Thinkific and ClickFunnels offer integrations with popular third-party tools.
  • Zapier integration: Thinkific has a direct integration with Zapier, allowing you to connect with thousands of apps.
  • APIs: Both platforms provide APIs for advanced integrations.


  • 24/7 support: Thinkific offers 24/7 support via email, chat, and phone.

  • Knowledge base and community: ClickFunnels has a comprehensive knowledge base and an active community forum.

  • Dedicated account managers: ClickFunnels offers dedicated account managers to enterprise customers.

  • Thinkific’s robust integration options and 24/7 support make it ideal for businesses seeking flexibility and comprehensive assistance.

  • ClickFunnels’ expansive knowledge base and dedicated account managers provide excellent support for complex sales funnels and e-commerce integrations.

Pricing and Value: Which Platform is More Cost-Effective?

Now, let’s talk about the bottom line – pricing! This section will help you determine which platform offers better value for your hard-earned cash.

Thinkific Pricing

Thinkific offers various pricing plans:

  • Basic: $49/month (up to 10 students)
  • Pro: $99/month (up to 100 students)
  • Premier: $499/month (unlimited students)

ClickFunnels Pricing

ClickFunnels also has multiple pricing options:

  • Basic Funnel: $97/month (20 funnels, 100 pages)
  • Platinum Funnel: $297/month (Unlimited funnels, pages, and contacts)
  • Two Comma Club: $2,497/month (Designed for advanced users)

Value Comparison

Choosing the right platform depends on your needs and budget.

For basic course creation: Thinkific’s Basic plan is cost-effective, starting at $49/month.

For more advanced features: ClickFunnels’ Platinum Funnel plan offers unlimited funnels and pages for a higher monthly fee of $297.

For businesses with a large student base: Thinkific’s Premier plan offers unlimited students, making it a great value for businesses with a growing audience.

Tips for Choosing the Right Platform for Your Business

Consider Your Course Creation Needs

Thinkific: Robust course creation tools with drag-and-drop functionality, variety of content formats, and community-building features. ClickFunnels: Limited course creation capabilities, primarily focused on sales and marketing.

Evaluate Sales Funnel Requirements

ClickFunnels: Pre-built sales funnel templates, automated features, and advanced conversion optimization tools. Thinkific: Integrations with third-party tools for extending sales funnel capabilities.

Assess Integrations and Support

Thinkific: Direct integration with Zapier and 24/7 support via email, chat, and phone. ClickFunnels: Comprehensive knowledge base, active community forum, and dedicated account managers for enterprise customers.

Determine Pricing and Value

Thinkific: Plans ranging from $49/month to $499/month, cost-effective for basic course creation. ClickFunnels: Plans from $97/month to $2,497/month, providing advanced features and unlimited funnels for higher fees.


  • Define Your Needs: Determine the key features and functionality you require.
  • Compare Features: Study the specific offerings of both platforms and identify the best fit for your specific use case.
  • Consider the Long Term: Evaluate the growth potential of your business and choose a platform that can scale with you.
  • Read Reviews: Seek feedback from other users and industry experts to gain insights into the strengths and limitations of each platform.
  • Consider Upcoming Features: Research the development pipeline of both platforms to see how they align with your future plans.

Comparison Table: Thinkific vs ClickFunnels

Course Creation and Management

Feature Thinkific ClickFunnels
Course Creation Simplicity Drag-and-drop interface, easy for beginners Requires more technical expertise
Course Content Options Supports videos, documents, quizzes, interactive elements Focuses primarily on video content
Assessment and Feedback Quizzes, surveys, discussion forums Limited assessment features
Student Management Easy student enrollment, progress tracking, communication More basic student management

Sales Funnels and Marketing

Feature Thinkific ClickFunnels
Sales Funnel Creation and Management Integrations with third-party tools Pre-built templates, automation features
Lead Generation and Email Marketing Basic email broadcasting features Seamless email marketing integration, email automation
Conversion Optimization and Analytics Limited analytics Robust analytics, conversion tracking, split testing

Integrations and Support

Feature Thinkific ClickFunnels
Third-party Apps Direct integration with Zapier Popular third-party integrations
APIs Provides APIs for advanced integrations Also provides APIs
Support 24/7 support via email, chat, phone Comprehensive knowledge base, community forum


Plan Thinkific ClickFunnels
Basic $49/month (up to 10 students) $97/month (20 funnels, 100 pages)
Pro $99/month (up to 100 students) $297/month (Unlimited funnels, pages, contacts)
Premier $499/month (unlimited students) $2,497/month (Advanced features)

Pros and Cons of Thinkific


  • User-friendly interface with drag-and-drop functionality
  • Robust course creation tools for designing engaging online courses
  • Variety of content formats supported, including videos, documents, quizzes, and interactive elements
  • Assessment and feedback features such as quizzes, surveys, and discussion forums
  • Easy student management with enrollment, progress tracking, and communication features
  • Community-building features like discussion forums and social interactions
  • Direct integration with Zapier for connecting with thousands of apps
  • 24/7 support via email, chat, and phone


  • Limited sales funnel capabilities, requiring integrations with third-party tools
  • Basic email marketing features, with limited automation options
  • Less comprehensive analytics compared to ClickFunnels, focusing primarily on course completion and student engagement metrics

Pros and Cons of ClickFunnels


  • Powerful sales funnel builder: Create high-converting sales funnels with pre-built templates and automation features.
  • Lead generation and email marketing tools: Seamlessly integrate with email marketing platforms and automate email sequences.
  • Conversion optimization and analytics: Track and optimize funnels with robust analytics, conversion tracking, and A/B testing.


  • Limited course creation capabilities: Primarily focuses on sales funnels, with limited options for creating online courses.
  • Higher learning curve: Requires more technical expertise and customization compared to Thinkific’s user-friendly interface.
  • Costly enterprise plan: The Two Comma Club plan, which offers advanced features, comes with a significant monthly fee ($2,497).

Title: Top 10 FAQs About Thinkific vs ClickFunnels

Here are the answers to the 10 frequently asked questions comparing Thinkific and ClickFunnels:

  1. Course Creation: Which platform offers better tools for course creation?
    • Thinkific: Thinkific is specifically designed for creating and delivering online courses. It offers comprehensive course creation tools, including a drag-and-drop course builder, multimedia support, quizzes, assignments, and drip content.
    • ClickFunnels: ClickFunnels focuses more on sales funnels and marketing automation rather than course creation. While you can create courses using ClickFunnels, the tools are not as specialized or comprehensive as those in Thinkific.
  2. Sales Funnels: What are the key differences in sales funnel features between Thinkific and ClickFunnels?
    • Thinkific: Thinkific has basic sales funnel capabilities, allowing you to create landing pages, upsells, and checkout pages. However, it is not as advanced in this area as ClickFunnels.
    • ClickFunnels: ClickFunnels excels in sales funnel creation. It provides robust tools to build complex sales funnels, including landing pages, order bumps, upsells, downsells, and follow-up sequences. It is designed to optimize conversion rates and automate the sales process.
  3. Integrations: Which platform has more integrations and which ones are most important?
    • Thinkific: Thinkific integrates with a variety of tools including email marketing services (Mailchimp, ConvertKit), payment gateways (Stripe, PayPal), and analytics tools (Google Analytics). These integrations are essential for course creators to manage their marketing and payments efficiently.
    • ClickFunnels: ClickFunnels offers a wide range of integrations, including CRM systems (Salesforce, HubSpot), email marketing tools (Mailchimp, ActiveCampaign), and webinar platforms (Zoom, WebinarJam). These integrations are crucial for businesses looking to streamline their sales and marketing processes.
  4. Pricing: How do the pricing plans compare and which one is more cost-effective for specific needs?
    • Thinkific: Thinkific offers a free plan with basic features and paid plans starting at $49 per month. The pricing is tiered based on features such as advanced course creation tools, memberships, and marketing automation.
    • ClickFunnels: ClickFunnels’ pricing starts at $97 per month for the basic plan, which includes essential funnel building tools. The Platinum plan at $297 per month offers more advanced features like follow-up funnels and affiliate management.
    • Cost-effectiveness: Thinkific is more cost-effective for course creators focused on delivering educational content, while ClickFunnels is better suited for businesses that need advanced sales funnel capabilities.
  5. Course Content Options: Which platform supports a wider range of content formats, such as videos, documents, quizzes, and interactive elements?
    • Thinkific: Thinkific supports a wide range of content formats, including videos, PDFs, audio files, quizzes, surveys, and interactive assignments. It is highly versatile for various educational needs.
    • ClickFunnels: ClickFunnels can host video content and text, but it lacks the depth of educational tools like quizzes and assignments found in Thinkific. It is more focused on marketing content rather than educational interactivity.
  6. Community Building: Which platform has built-in community features to foster engagement and communication?
    • Thinkific: Thinkific offers community-building features such as course-specific discussions, student profiles, and the ability to create a community area for your courses.
    • ClickFunnels: ClickFunnels does not have built-in community features. However, you can integrate third-party community tools to foster engagement.
  7. Assessment and Feedback: How do the platforms compare in terms of assessment and feedback tools for students?
    • Thinkific: Thinkific provides robust assessment tools, including quizzes, assignments, and certificates. Instructors can give detailed feedback and track student progress.
    • ClickFunnels: ClickFunnels lacks dedicated assessment and feedback tools for educational purposes. It is not designed for in-depth student assessment.
  8. Lead Generation and Email Marketing: Which platform offers more advanced lead generation and email marketing capabilities?
    • Thinkific: Thinkific includes basic lead generation and email marketing tools. It integrates with major email marketing services but does not offer advanced marketing automation natively.
    • ClickFunnels: ClickFunnels is highly advanced in lead generation and email marketing, with built-in tools for creating lead magnets, automated email sequences, and segmentation. It excels in this area compared to Thinkific.
  9. Support and Resources: Which platform provides more comprehensive support resources, including knowledge bases, forums, and account managers?
    • Thinkific: Thinkific offers a comprehensive knowledge base, community forums, and dedicated customer support. Higher-tier plans provide access to onboarding calls and priority support.
    • ClickFunnels: ClickFunnels provides extensive resources, including a knowledge base, live chat support, and community forums. The Platinum plan includes access to priority support and one-on-one coaching.
  10. Advanced Features: What are the unique or advanced features that set each platform apart for specific use cases?
    • Thinkific: Unique features include advanced course creation tools, drip content, and comprehensive student management. It is tailored for educators and trainers who need robust educational tools.
    • ClickFunnels: Unique features include extensive sales funnel capabilities, follow-up funnels, and a powerful affiliate management system. It is ideal for marketers and businesses focused on optimizing sales processes and automating marketing tasks.

Both Thinkific and ClickFunnels have their strengths, and the choice between them depends on your specific needs as a course creator or marketer.

Congratulations on reaching the end of this in-depth comparison guide! As you’ve now gained a comprehensive understanding of Thinkific and ClickFunnels, it’s time to make an informed decision.

Remember, the best platform for you ultimately depends on your unique needs and goals. Whether you prioritize course creation, sales funnels, integrations, or support, this guide has equipped you with the knowledge you need to make the right choice.

We encourage you to revisit specific sections that resonate with your specific requirements. And hey, don’t be shy about reaching out if you have any further questions – whether here on my website or through my social media @comparlify.

Your feedback and thoughts are always welcome. If you enjoyed this comparison, don’t forget to share it with others who might find it valuable. As a token of our appreciation, follow us on Facebook @comparlify for more insightful comparisons.

Thank you for trusting Comparlify as your guide in making an informed decision. Happy course creation and sales funneling!

Like this article? Spread the word

Share Share Share Share

Leave a Reply

Your email address will not be published. Required fields are marked *