Introduction: Kajabi vs Infusionsoft – An Overview

kajabi vs infusionsoft

Hey there, folks! Today, we're diving into the battle of the titans: Kajabi vs Infusionsoft. As your trusted comparison expert, I've got the inside scoop on these two industry giants. So, let's unpack what they're all about and help you make an informed decision.

What is Kajabi?

Kajabi is an all-in-one platform that's perfect for entrepreneurs and creators who want to build and sell online courses, memberships, and coaching programs. It's been a top choice for online educators for years, thanks to its powerful features and intuitive interface.

What is Infusionsoft?

Infusionsoft is an advanced CRM and marketing automation tool designed for small businesses. It's renowned for its robust capabilities in lead management, email marketing, and sales automation. While it has a higher learning curve, Infusionsoft offers businesses a comprehensive solution for managing their sales and marketing processes.

Core Features Comparison: Kajabi vs Infusionsoft

Now, let's dive into the nitty-gritty and compare the core features of Kajabi and Infusionsoft:

Feature Kajabi Infusionsoft
Course Creation Yes No
Membership Management Yes Yes
Email Marketing Limited Advanced
Sales Automation Limited Advanced
CRM Basic Advanced
Integrations App Marketplace Native Integrations

What is Kajabi?

The All-in-One Platform for Online Creators

Kajabi is a comprehensive platform designed specifically to help online creators build, market, and sell their digital products and services. It combines a user-friendly website builder, email marketing tools, a learning management system (LMS), and payment processing capabilities into one convenient package.

Key Features:

  • Website Builder: Create professional-looking websites with drag-and-drop functionality and customizable templates.
  • Email Marketing: Automate email campaigns, segment your audience, and track your results.
  • Learning Management System (LMS): Host online courses, deliver content, and track student progress.
  • Payment Processing: Integrate with Stripe or PayPal to accept payments securely and easily.

Why Choose Kajabi?

Kajabi is an excellent choice for online creators who want to streamline their business and focus on what they do best: creating valuable content for their audience. Its all-in-one approach simplifies the process of building an online presence, marketing your products, and managing your customers.

If you're ready to take your online business to the next level, Kajabi is a powerful tool that can help you reach your goals and connect with your audience more effectively.


What is Infusionsoft?

Infusionsoft is an all-in-one business automation platform designed to help businesses grow and scale. It offers a suite of tools for marketing, sales, customer relationship management (CRM), and e-commerce.

Key Features:

  • Marketing Automation: Automate email campaigns, social media marketing, and website tracking.
  • Sales Automation: Manage leads, track sales pipelines, and close deals faster.
  • CRM: Store and organize customer data, manage relationships, and provide better support.
  • E-commerce: Create online stores, process payments, and fulfill orders.

Comparison with Kajabi:

In comparison to Kajabi, Infusionsoft offers a more comprehensive set of features for business automation. It excels in areas such as CRM and e-commerce functionality. Kajabi, on the other hand, focuses more on course creation and online learning.

Why Choose Infusionsoft?

  • All-in-one platform: Streamline your business operations with a single solution that handles multiple aspects.
  • Powerful automation: Save time and improve efficiency by automating repetitive tasks and workflows.
  • Customizable: Tailor Infusionsoft to fit your specific business needs and processes.
  • Scalability: Grow your business without limitations as Infusionsoft can scale alongside your operations.

Core Features Comparison: Kajabi vs Infusionsoft

Course Creation


  • Intuitive course builder with drag-and-drop functionality
  • Supports a wide range of content types (videos, quizzes, assignments)
  • Offers templates and themes to accelerate course creation


  • Robust course builder with advanced customization options
  • Integrates with e-commerce platforms for seamless product sales
  • Provides a dedicated landing page builder for promotional purposes

Email Marketing


  • Built-in email marketing system with customizable templates
  • Automated email sequences and drip campaigns
  • Advanced segmentation and targeting options


  • Industry-leading email marketing features
  • Comprehensive campaign automation with sophisticated workflows
  • Integration with CRMs for seamless lead management

Marketing Automation


  • Basic marketing automation workflows for nurturing leads
  • Email sequences triggered by specific actions or behaviors
  • Integration with third-party automation tools


  • Advanced marketing automation capabilities with complex workflows
  • Lead scoring and dynamic segmentation for personalized experiences
  • Integration with industry-standard marketing tools (HubSpot, Salesforce)

Pricing Comparison: Kajabi vs Infusionsoft

Base Plans and Pricing

  • Kajabi:
    • Basic: $149/month
    • Growth: $199/month
    • Pro: $399/month
  • Infusionsoft:
    • Core: $99/month
    • Pro: $199/month
    • Premier: $299/month

Additional Features and Fees

Both platforms offer additional features at higher pricing tiers. Kajabi includes advanced personalization, email marketing automation, and analytics for Growth and Pro plans. Infusionsoft provides e-commerce, sales automation, and more for its higher tiers.

Annual Savings and Discounts

  • Kajabi:
    • Save 20% with annual billing
  • Infusionsoft:
    • Save 10% with annual billing

Which Platform Offers Better Value?

The best value for your money depends on your specific needs. If you require advanced features like email marketing automation and personalization, Kajabi's Growth or Pro plans may be a better fit. Infusionsoft is a good option for businesses seeking e-commerce functionality or sales automation without breaking the bank.

Ease of Use and Learning Curve

Kajabi: User-Friendly Platform for Beginners

Kajabi's intuitive interface and drag-and-drop builder make it a breeze to create stunning websites and online courses. Its user-friendly navigation and clear documentation enable even non-tech savvy entrepreneurs to get started quickly.

Infusionsoft: Comprehensive CRM for Advanced Users

Infusionsoft offers a comprehensive CRM (Customer Relationship Management) system that provides advanced automation capabilities. However, its complex features can pose a steeper learning curve for beginners.

Key Takeaway: Kajabi is the ideal choice for entrepreneurs seeking an easy-to-use platform, while Infusionsoft suits advanced users who need a robust CRM system.

Customer Support and Training

Kajabi's Support

Kajabi's support team is renowned for its excellence. They offer 24/7 live chat and email support, and their response times are typically swift. The support team is well-versed in the Kajabi platform and can provide prompt and helpful assistance. Additionally, Kajabi has an extensive knowledge base with articles, tutorials, and webinars that can guide users through various aspects of the platform.

Infusionsoft's Support

Infusionsoft's support is also commendable. They provide phone, email, and chat support during business hours. Their support team is knowledgeable and can effectively assist users with platform-related inquiries. Infusionsoft also has a comprehensive documentation center with user guides, articles, and videos that can help users navigate the platform's features.

Training and Resources

Kajabi: Kajabi offers a range of training materials, including online courses, webinars, and tutorials. These materials provide step-by-step guidance on how to use the platform's various features. Additionally, Kajabi has a dedicated community forum where users can connect with each other and share knowledge.

Infusionsoft: Infusionsoft provides comprehensive documentation, including user guides, tutorials, and articles. They also offer online training courses and webinars that cover the platform's core features. Infusionsoft has a support community forum where users can ask questions and seek assistance from fellow users and Infusionsoft experts.

Overall, both Kajabi and Infusionsoft provide robust customer support and training resources to ensure that users can maximize the potential of their respective platforms.


Integration Options

One of the key factors to consider when choosing a marketing automation platform is its integration options. Kajabi offers over 15 integrations with popular tools like Zapier, Salesforce, and Stripe. Infusionsoft, on the other hand, offers around 1500+ third party apps integrations with a wider range of tools, including Zapier, PlusThis, and BigCommerce.

App Marketplace

Both Kajabi and Infusionsoft have their own app marketplaces. Kajabi's marketplace features a wide range of apps developed by third-party developers. These apps can help you extend the functionality of your platform, such as adding new features or integrating with other tools. Infusionsoft's app marketplace is smaller, but it offers a number of high-quality apps developed by Infusionsoft itself.

Pros of Kajabi

User-Friendly Interface:

Kajabi's intuitive drag-and-drop interface makes it easy for beginners to create and manage online courses, landing pages, and email campaigns.

All-in-One Platform:

Kajabi combines course creation, marketing, and sales tools under one roof, streamlining your workflow and reducing the need for multiple subscriptions.

Comprehensive Content Library:

Kajabi offers a vast library of pre-made templates, email sequences, and marketing resources, saving you time and effort in content creation.

Cons of Kajabi


Kajabi's plans can be more expensive than other course platforms, especially for those on a tight budget.

Limited Integrations:

While Kajabi offers some integrations, it doesn't have as many third-party integrations as some competitors, which may limit your functionality.

Lack of Payment Gateway:

Kajabi doesn't have a built-in payment gateway, requiring you to integrate with third-party services like PayPal or Stripe, which can add extra fees.

Pros and Cons of Infusionsoft


  • Powerful automation: Infusionsoft excels in automating complex marketing and sales processes, streamlining workflows and saving time.
  • Comprehensive CRM: Manage customer relationships effectively with Infusionsoft's robust CRM capabilities, including contact management, lead tracking, and sales pipeline tracking.
  • Email marketing powerhouse: Create and send targeted email campaigns with ease, utilizing segmentation, automation, and advanced reporting.
  • E-commerce capabilities: Infusionsoft integrates seamlessly with e-commerce platforms, enabling online store management, order processing, and inventory tracking.


  • Steep learning curve: Infusionsoft's extensive features can take some time to master, requiring significant investment in training and support.
  • Higher cost: Infusionsoft's pricing is generally higher than comparable platforms, especially for small businesses with limited budgets.
  • Customization limitations: While Infusionsoft offers flexibility, deep customization may require additional development or integrations.
  • Reporting complexities: Generating advanced reports in Infusionsoft can be challenging, requiring technical expertise or external reporting tools.

Which Platform is Right for You?

Kajabi: The All-in-One Solution

If you're looking for an all-inclusive platform that can handle everything from course creation to email marketing, Kajabi is a solid choice. It offers a wide range of features, including:

  • Course creation and hosting
  • Email marketing
  • Website building
  • Sales funnels
  • Membership sites

Infusionsoft: The CRM Powerhouse

Infusionsoft is a CRM (customer relationship management) platform that's ideal for businesses that need to manage customer data and automate marketing tasks. Its features include:

  • Contact management
  • Email marketing
  • Sales automation
  • CRM reporting

Factors to Consider

When choosing between Kajabi and Infusionsoft, consider these factors:

  • Your budget: Kajabi is more expensive than Infusionsoft, but it offers more features.
  • Your needs: Do you need an all-in-one solution or a platform that specializes in CRM?
  • Your experience level: Kajabi is easier to use than Infusionsoft, making it a more suitable option for beginners.

Remember, this is just a brief overview. For a comprehensive comparison, check out our in-depth Kajabi vs Infusionsoft review.

Conclusion: Kajabi vs Infusionsoft – The Verdict

A Comparative Overview

Having explored the depths of Kajabi and Infusionsoft, let's draw a verdict based on our findings.

Core Functionality Comparison

  • Kajabi excels in course creation, content hosting, and community building.
  • Infusionsoft stands out in sales and marketing automation, CRM, and email marketing.

Pricing and Value

  • Kajabi offers a more affordable entry point, while Infusionsoft's pricing scales with advanced features.
  • Consider the value of each platform's offerings in relation to your specific business needs.

Ease of Use and Support

  • Kajabi is designed to be beginner-friendly with intuitive tools.
  • Infusionsoft has a steeper learning curve but provides excellent training and support.

Integrations and Extensions

  • Both platforms offer a wide range of integrations to extend their capabilities.
  • Kajabi's marketplace focuses on course-related add-ons, while Infusionsoft offers a broader range of business tools.

Which Platform Suits You Best?

Ultimately, the best choice depends on your business objectives and stage.

  • For entrepreneurs starting with online courses or communities, Kajabi is an ideal platform.
  • For businesses with complex sales and marketing needs, Infusionsoft offers a comprehensive solution.

Embrace the Best Fit

Remember, the perfect platform aligns seamlessly with your unique business goals. Embrace the features and strengths that resonate with your vision and empower your journey towards success.

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