kartra vs infusionsoft
kartra vs infusionsoft

Are you struggling to choose between Kartra and Infusionsoft for your business needs?

Look no further!

In this comprehensive comparison i.e. Kartra vs Infusionsoft, we’ll help you make an informed decision by evaluating their pricing, features, pros, and cons.

Whether you are looking for an all-in-one marketing platform, a CRM system or an e-commerce solution, we have got you covered. 

So, keep reading to find out which one is the right fit for you.

Let me introduce both platforms one by one!


Kartra is an all-in-one marketing platform that helps businesses to create, launch and manage their online presence.

It provides a comprehensive set of tools for email marketing, landing pages, sales funnels, webinars, membership sites and more.

Kartra Features Comparison

Here are some key features of Kartra,

Sure, here’s a concise overview of the features of Kartra:

Email Marketing

Kartra provides robust email marketing features including email automation, behavioral-based campaigns, and advanced analytics.

Membership Sites 

Kartra allows you to create membership sites with custom membership levels, drip content, and protected pages.

Sales Funnel Builder

Kartra’s drag-and-drop sales funnel builder lets you easily create and customize sales funnels with upsells, downsells, and order bumps.

Video Hosting and Management

Kartra provides video hosting and management features including custom video players, video analytics, and integration with Wistia and Vimeo.

Helpdesk and Ticketing System

Kartra includes a built-in helpdesk and ticketing system for managing customer inquiries and support requests.

Affiliate Management

Kartra lets you create and manage an affiliate program, including tracking and commission payments.


Kartra’s CRM allows you to manage leads, customers, and sales with features like lead scoring and contact tagging.


Kartra’s calendar feature allows you to schedule and manage appointments, meetings, and events.

Analytics and Tracking

Kartra provides advanced analytics and tracking features including conversion tracking, funnel analytics, and heatmap tracking.

Custom Domains

Kartra allows you to use your own custom domain for your website, landing pages, and checkout pages.

A/B Testing

Kartra’s A/B testing feature allows you to test different versions of your pages and funnels to improve conversions.

Page Builder

Kartra’s drag-and-drop page builder lets you create and customize landing pages, sales pages, and opt-in pages.

Checkout and Payments

Kartra provides a secure checkout system with multiple payment options and integrations with popular payment gateways.

Integration with Third-Party Apps

Kartra integrates with a variety of third-party apps, including Zapier, WordPress, and Shopify.

Pricing for Kartra

Kartra offers four pricing plans:

  1. Starter plan – $99/month
  2. Silver plan – $199/month
  3. Gold plan – $299/month
  4. Platinum plan – $499/month


Infusionsoft is a marketing automation platform that helps small businesses to manage their sales and marketing activities. 

It provides a range of tools for email marketing, CRM, sales automation and more.

Infusionsoft Features Comparison

Here are some key features of Infusionsoft,

Sure, here’s a brief explanation of each feature for Infusionsoft:


Infusionsoft’s CRM allows businesses to manage their customer relationships by keeping track of interactions, deals and contact information in one place.

Email marketing

Infusionsoft provides a powerful email marketing platform that allows businesses to create and send targeted email campaigns to their subscribers.

E-commerce and payments

Infusionsoft offers an e-commerce platform that enables businesses to sell their products and services online. 

It also provides payment processing integrations with various payment gateways.

Sales automation

Infusionsoft’s sales automation feature helps businesses automate their sales processes by creating workflows and automating repetitive tasks, such as lead follow-ups, nurturing and closing deals.

Marketing automation

Infusionsoft’s marketing automation feature enables businesses to automate their marketing processes, such as lead capture, segmentation, and personalized email campaigns.

Analytics and reporting

Infusionsoft provides a robust reporting system that allows businesses to track their marketing, sales, and e-commerce metrics, such as ROI, conversion rates, and revenue.

Customizable landing pages

Infusionsoft offers a drag-and-drop landing page builder that enables businesses to create and customize their landing pages to capture leads and promote their products and services.

Lead capture forms

Infusionsoft provides customizable lead capture forms that businesses can use to capture leads and build their email lists.

Appointment scheduling

Infusionsoft’s appointment scheduling feature enables businesses to schedule appointments, send reminders, and manage their calendar from one place.

Contact management

Infusionsoft’s contact management feature allows businesses to keep track of their contacts including their interactions, activities, and purchase history.

Integration with third-party apps

Infusionsoft integrates with various third-party apps, such as payment gateways, social media platforms, CRMs, and email marketing tools, to streamline business operations and increase productivity.

Pricing for Infusionsoft

Infusionsoft offers three pricing plans,

  1. Essentials plan – $199/month
  2. Deluxe Sales plan – $299/month
  3. Deluxe E-Commerce plan – $299/month

Here’s a detailed comparison between Kartra and Infusionsoft,

Kartra vs Infusionsoft: Pricing Comparison

Pricing PlanKartraInfusionsoft
Platinum$499/moCustom Quote

Note: All pricing information is subject to change.

Kartra vs Infusionsoft: Features Comparison

Here’s a comparison table for the features of Kartra and Infusionsoft,

Email MarketingYesYes
Membership SitesYesNo
Sales Funnel BuilderYesNo
Video Hosting and ManagementYesNo
Helpdesk and Ticketing SystemYesNo
Affiliate ManagementYesNo
Analytics and TrackingYesYes
Custom DomainsYesYes
A/B TestingYesNo
Page BuilderYesYes
Checkout and PaymentsYesYes
Integration with Third-Party AppsYesYes
PriceStarts at $99/monthStarts at $199/month

As for the pricing comparison, Kartra’s starter plan is cheaper than Infusionsoft’s Essentials plan but the features included in each plan differ.

Infusionsoft’s Deluxe Sales and Deluxe E-Commerce plans are priced at the same level as Kartra’s Silver plan and Gold plan, respectively.

Kartra vs Infusionsoft: Pros and Cons

Kartra Pros

  • More affordable pricing plans
  • All-in-one platform for digital businesses
  • User-friendly interface with drag-and-drop builder
  • Advanced features for video hosting and helpdesk support

Kartra Cons

  • Limited customization options for checkout pages
  • Limited integrations with third-party apps compared to Infusionsoft
  • No mobile app for managing campaigns

Infusionsoft Pros

  • Advanced lead scoring and segmentation capabilities
  • More robust e-commerce and payment solutions
  • Extensive integrations with third-party apps
  • Mobile app for managing campaigns

Infusionsoft Cons

  • Higher pricing plans
  • Steep learning curve for beginners
  • No drag-and-drop builder for creating landing pages

Kartra vs Infusionsoft: Similarities and Dissimilarities


  • Both platforms offer CRM, email marketing, e-commerce, and payment solutions.
  • Both platforms offer advanced automation features for sales and marketing.
  • Both platforms offer integrations with third-party apps.


  • Kartra is an all-in-one platform specifically designed for online businesses, while Infusionsoft caters to a broader range of businesses.
  • Infusionsoft has more advanced lead scoring and segmentation capabilities compared to Kartra.
  • Kartra has more advanced features for video hosting and helpdesk support compared to Infusionsoft.

Kartra vs Infusionsoft: FAQs

Which platform is better for e-commerce and payments, Kartra or Infusionsoft?

Both platforms offer robust e-commerce and payment solutions.

However, Kartra is specifically designed for online businesses and has more advanced features for selling and managing digital products.

Can I integrate Kartra or Infusionsoft with other third-party apps?

Yes, both platforms offer integrations with popular third-party apps like Zapier, Salesforce, and Google Analytics.

Which platform is better for marketing automation, Kartra or Infusionsoft?

Both platforms have powerful marketing automation features. 

However, Infusionsoft has more advanced capabilities for lead scoring and segmentation.

Does Kartra offer a free trial?

Yes, Kartra offers a 14-day free trial with access to all features. 

Infusionsoft offers a free demo but does not offer a free trial.


In conclusion, both Kartra and Infusionsoft are powerful marketing automation tools that offer a wide range of features. 

While Kartra is an all-in-one platform that’s ideal for small businesses and solopreneurs, Infusionsoft caters to larger companies with complex needs.

Additional Information

Kartra and Infusionsoft both have active communities of users and offer extensive resources like tutorials, webinars, and support forums. 

One thing to consider when comparing Kartra and Infusionsoft is the learning curve.

 Infusionsoft has a reputation for being more difficult to use and set up than Kartra, which may be a concern for businesses with limited technical expertise. 

On the other hand, Infusionsoft has been around for longer and has a larger user base, which may be a factor in its favor.

If you’re still undecided, we recommend signing up for a free trial of both platforms to see which one works best for you. 

And if you want to learn more about other marketing platforms and their features, check out our related comparison posts.

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