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Thinkific vs Kartra: Key Parameters for Comparison

thinkific vs kartra

Course Creation:

Table of Contents

Thinkific: Excellent course creation features, easy-to-use interface.

Kartra: Comprehensive course creation suite, advanced features like interactive elements.

Landing Pages:

Thinkific: Limited landing page templates, basic customization options.

Kartra: Wide range of templates, drag-and-drop editor, advanced personalization.

Email Marketing:

Thinkific: Basic email marketing capabilities, integrates with external providers.

Kartra: Integrated email marketing suite, automated sequences, segmentation options.

Analytics and Reporting:

Thinkific: Essential analytics, student progress tracking.

Kartra: Advanced analytics, in-depth reporting, custom metrics.


Thinkific: Affordable plans, starts at $49/month.

Kartra: More expensive, starts at $99/month, but includes more features.

Tips for Choosing Between Thinkific and Kartra

Consider Your Goals

First, define your online course objectives. Do you need basic course creation tools or advanced features like interactive elements? Thinkific excels in user-friendliness, while Kartra offers a more comprehensive suite.

Analyze Course Features

Compare the course creation tools offered by both platforms. Thinkific’s interface is simple, while Kartra’s provides more customization options. Additionally, evaluate the student management and assessment capabilities.

Evaluate Marketing Tools

Assess the landing page capabilities. Kartra provides a wider selection of templates and advanced personalization, while Thinkific’s options are more limited. Also, consider the email marketing features, as Kartra offers an integrated suite.

Detailed Comparison Table: Thinkific vs Kartra

As you embark on your journey to choose between Thinkific and Kartra, this comprehensive table will guide you through their key features, helping you make an informed decision.

Course Creation

Feature Thinkific Kartra
Course Builder Intuitive interface Comprehensive suite with interactive elements
Course Hosting Unlimited storage Unlimited storage with advanced hosting options
Student Management Basic tracking Detailed tracking with segmentation and analytics

Platform Features

Feature Thinkific Kartra
Landing Pages Limited templates, basic customization Extensive templates, advanced personalization
Email Marketing Integrates with external providers Integrated suite with automated sequences
Analytics and Reporting Essential metrics Comprehensive analytics with custom reporting

Pricing and Value

Plan Thinkific Kartra
Basic $49/month $99/month
Pro $99/month $199/month
Premier $499/month $499/month

Remember, the best platform for you depends on your specific needs. Carefully consider the features, pricing, and value offered by Thinkific and Kartra to make the right choice for your online course endeavor.

Pros and Cons of Thinkific and Kartra

Pros of Thinkific:

  • User-friendly interface: Perfect for beginners with no prior online course creation experience.
  • Affordable pricing: Plans start at $49/month, making it accessible to most creators.
  • Solid course creation tools: Includes essentials like video hosting, quizzes, and student management.

Cons of Thinkific:

  • Limited landing page options: Only provides a few basic templates with limited customization options.
  • Basic email marketing: Requires integration with external providers for advanced email marketing capabilities.
  • Limited analytics: Offers essential tracking metrics but lacks in-depth reporting and analysis.

Pros of Kartra:

  • Comprehensive course creation suite: Features advanced options like interactive elements, gamification, and drip content.
  • Wide range of landing pages: Offers a variety of templates with advanced personalization options for increased conversions.
  • Integrated email marketing: Includes an intuitive email marketing suite with autoresponders, segmentation, and analytics.

Cons of Kartra:

  • More expensive: Plans start at $99/month, which may be out of reach for some creators.
  • Complex interface: May require a learning curve for users not familiar with more advanced platforms.
  • Limited customer support: Compared to Thinkific, Kartra’s customer support may be slower and less responsive.

10 Frequently Asked Questions (FAQs) About Thinkific and Kartra


1. Which platform is better for beginners?

Thinkific’s user-friendly interface makes it an excellent choice for beginners with little to no online course creation experience.

2. Which platform offers more advanced course creation features?

Kartra boasts a comprehensive course creation suite with advanced options like interactive elements, gamification, and drip content.

3. Which platform has better landing page options?

Kartra provides a wide range of landing page templates with advanced personalization options, while Thinkific’s landing page options are more limited.

4. Which platform has better email marketing capabilities?

Kartra offers an integrated email marketing suite with autoresponders, segmentation, and analytics, while Thinkific requires integration with external providers.

5. Which platform offers better analytics and reporting?

Kartra provides in-depth analytics and reporting capabilities, including custom metrics, while Thinkific’s analytics are more basic.

6. Which platform is more affordable?

Thinkific offers affordable plans starting at $49/month, while Kartra’s plans start at $99/month.

7. Which platform has better customer support?

Thinkific is generally known for its responsive and helpful customer support compared to Kartra.

8. Which platform offers more integrations and plugins?

Both Thinkific and Kartra offer a wide range of integrations and plugins to extend their functionality.

9. Which platform is better for selling physical products?

Kartra offers built-in e-commerce capabilities for selling physical products, while Thinkific does not.

10. Which platform is better for coaching and membership programs?

Kartra’s advanced features, such as member management, make it a better option for coaching and membership programs compared to Thinkific.

Landing Pages: Thinkific vs Kartra

Thinkific: Simplicity and Affordability

Thinkific provides a user-friendly interface with basic landing page templates, allowing beginners to create pages effortlessly. Its affordable plans start at $49/month, making it a budget-friendly option.

Kartra: Comprehensive and Advanced

Kartra offers a wide range of professional-looking landing page templates with advanced personalization options. The intuitive drag-and-drop editor empowers marketers to create custom pages. However, Kartra’s plans start at $99/month, making it a more expensive choice.

Key Differentiators

Feature Thinkific Kartra
Templates Limited, basic Extensive, customizable
Customization Basic options Advanced personalization
Price Affordable More expensive

Choosing the Right Platform

Choose Thinkific if you prioritize ease of use, affordability, and basic landing page designs. Select Kartra for advanced customization, extensive templates, and a comprehensive suite of marketing tools.

Email Marketing: Thinkific vs Kartra

User-Friendly vs Comprehensive


  • Basic email marketing capabilities
  • Integrates with external providers


  • Integrated email marketing suite
  • Automated sequences, segmentation options

Must-Consider Features:

  • Email templates: Compare the availability and quality of email templates in both platforms.
  • Automation: Evaluate the level of email automation features offered, such as autoresponders and trigger-based campaigns.
  • Analytics: Assess the email analytics capabilities to track campaign performance and subscriber engagement.

Benefits vs Drawbacks:

Pros of Thinkific:

  • Simple and easy-to-use interface
  • Affordable pricing options

Cons of Thinkific:

  • Limited email marketing features
  • Requires integration with external providers

Pros of Kartra:

  • Powerful and comprehensive email marketing suite
  • Advanced segmentation and targeting options

Cons of Kartra:

  • More expensive than Thinkific
  • Can be complex for beginners

Choosing the Right Platform:

For those prioritizing user-friendliness and affordability, Thinkific is a suitable option. However, if advanced email marketing capabilities and comprehensive automation features are essential, Kartra is the better choice.

Analytics and Reporting: Thinkific vs Kartra

Essential vs Advanced Analysis

Thinkific: Provides essential analytics focusing on student progress tracking and basic metrics.

Kartra: Offers advanced analytics, including in-depth reporting, custom metrics, and segmentation for granular insights.

Key Differentiators

Feature Thinkific Kartra
Reporting capabilities Basic Comprehensive
Custom metrics Limited Yes
Segmentation options Simple Advanced
Analysis depth Superficial Detailed

Choosing the Right Platform

Analyze your reporting needs:

  • If you prioritize basic progress tracking and metrics, Thinkific suffices.
  • If you require advanced analysis, custom reporting, and granular data, Kartra is the better choice.

Pricing and Value: Thinkific vs Kartra

Comparing Affordable (Thinkific) vs Comprehensive (Kartra)

Thinkific, renowned for its user-friendly interface, offers basic pricing plans starting at $49/month. This makes it a budget-friendly choice for those just starting out. In contrast, Kartra’s more comprehensive suite of features comes at a higher price tag, with plans starting at $99/month.

Breaking Down the Value:

  • Thinkific: Despite its affordability, Thinkific provides essential course creation tools, student management, and analytics. Its simplicity makes it ideal for beginners and those seeking a straightforward platform.

  • Kartra: Beyond course creation, Kartra offers advanced features like interactive elements, landing pages with advanced personalization, and an integrated email marketing suite. It’s a more robust option for those who need a comprehensive all-in-one solution.

Which is Right for You?

Consider your budget and needs:

  • If affordability and ease of use are priorities, Thinkific is an excellent choice.

  • If you value advanced features and a comprehensive platform, Kartra offers a greater range of possibilities.

Integrations and Plugins: Thinkific vs Kartra


To enhance the functionality of your online courses, both Thinkific and Kartra seamlessly integrate with a vast array of external tools and plugins. These integrations empower you to expand the capabilities of your platform, tailoring it to your specific needs.

Key Integrations


  • Email marketing: MailChimp, ConvertKit, and ActiveCampaign
  • Analytics: Google Analytics, Google Tag Manager
  • Payment gateways: PayPal, Stripe, Authorize.Net


  • Email marketing: Kartra Mail
  • Analytics: Google Analytics, Facebook Pixel, Google Tag Manager
  • Payment gateways: Stripe, PayPal, Square
  • CRM: Salesforce, HubSpot

Plugin Functionality


  • Extend course functionality with custom student management systems
  • Enhance the learning experience with interactive quizzes and polls
  • Integrate discussion forums for student engagement
  • Integrate e-commerce solutions to sell additional products


  • Create custom landing pages and sales funnels
  • Capture leads and build email lists
  • Manage affiliate programs and track member performance
  • Offer live streaming and webinars

Choosing the Right Platform

When selecting the platform that best aligns with your integration needs, consider the following factors:

  • Essential integrations: Ensure the platform integrates with the tools you rely on.
  • Plugin ecosystem: Explore the range of plugins available for each platform, including their functionality and cost.
  • Platform limitations: Understand any restrictions or limitations in terms of integrations and plugins.


Both Thinkific and Kartra offer robust integration capabilities, empowering you to extend the functionality of your online courses. Carefully evaluate your specific requirements and choose the platform that best meets your needs.

Keep in mind that this is just a brief overview of integrations and plugins in Thinkific vs Kartra. It is recommended to explore both platforms in detail to identify the specific integrations and plugins that align with your unique requirements.

Customer Support: Thinkific vs Kartra

Understanding the Significance

Excellent customer support is crucial for ensuring a smooth and positive experience for your online course students. Let’s explore how Thinkific and Kartra compare in this department.

Thinkific’s Strength in Support

Thinkific’s customer support is known for its responsiveness and helpfulness. Their dedicated team offers support via email, live chat, and phone. They are generally prompt in addressing queries and provide clear and concise guidance.

Kartra’s Customer Support Limitations

Compared to Thinkific, Kartra’s customer support may have drawbacks. Users have reported occasional delays in responses and less comprehensive support. Additionally, phone support is not available for all plans, which can be a limitation for some users.

Making an Informed Decision

Choosing the platform with the best support depends on your priorities. If prompt and attentive customer assistance is essential, Thinkific excels in this area. On the other hand, if you require phone support or prefer more advanced technical assistance, Kartra may have limitations.

Embark on Your Journey with Confidence

Now that you’re equipped with this valuable comparison, it’s time to make an informed decision. Whether you choose Thinkific for its exceptional support or explore Kartra for its advanced features, remember that both platforms offer comprehensive tools to help you succeed.

Connect with me on Instagram @comparlify and Facebook.com/comparlify for more insights and expert opinions. Your feedback helps me provide the most valuable comparisons.

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