Kartra and Unbounce are two popular platforms that offer a range of marketing and sales features.

kartra vs unbounce
kartra vs unbounce

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Kartra is an all-in-one marketing platform that allows users to create and manage online businesses while Unbounce is a landing page builder that enables users to create optimized landing pages for their marketing campaigns.

In this comparison, we will explore the features, pricing and other factors that make these platforms different from each other.

Kartra vs Unbounce: Features Comparison

Here is a comparison of the key features offered by Kartra and Unbounce,

Landing Page Builder

Unbounce is a landing page builder that offers a drag-and-drop interface for creating and customizing landing pages.

Kartra also offers a landing page builder, but it is more geared towards creating sales funnels and includes additional features such as upsells, downsells and order bumps.

Email Marketing

Both Kartra and Unbounce offer email marketing capabilities.

Kartra’s email marketing is integrated into its all-in-one platform while Unbounce offers integrations with email marketing tools like Mailchimp and HubSpot.

Membership Sites

Kartra allows users to create and manage membership sites while Unbounce does not have this feature.

Affiliate Management

Kartra offers a robust affiliate management system while Unbounce does not have this feature.

Marketing Automation

Kartra includes advanced marketing automation features such as behavioral triggers and customer tagging while Unbounce does not have these capabilities.


Kartra offers a full e-commerce platform while Unbounce does not have this feature.


Unbounce offers integrations with a wide range of third-party tools like Zapier, Salesforce and Google Analytics.

Kartra also offers integrations with many popular tools but it’s all-in-one platform means that users may not need as many third-party integrations.

Kartra vs Unbounce: Additional Features Comparison

Here are some additional features that are worth comparing between Kartra and Unbounce,

Reporting and Analytics

Kartra includes detailed reporting and analytics features that allow users to track the performance of their sales funnels and marketing campaigns. Unbounce also offers some reporting and analytics capabilities, but they may not be as extensive as Kartra’s.

User Interface

Kartra’s all-in-one platform may make it more user-friendly for those who want a streamlined experience.

Unbounce’s landing page builder has a straightforward drag-and-drop interface that may be easier to use for those who only need landing pages.

Customer Support

Both Kartra and Unbounce offer customer support, but Kartra’s plans include more extensive support options such as phone support and priority ticket handling.


Unbounce’s landing page builder offers a high degree of customization allowing users to create highly tailored landing pages.

Kartra’s sales funnel builder may offer less customization but is designed to be more straightforward and efficient.

Ease of Use

Kartra offers a drag-and-drop interface for building landing pages and sales funnels which makes it relatively easy to use for beginners.

It also provides pre-built templates that can be customized to match the user’s branding and requirements.

Unbounce also offers a drag-and-drop interface for creating landing pages but its learning curve may be steeper for beginners as it has a more complex design and customization options.

However, it does provide a large library of templates and widgets to help users get started quickly.

Both platforms offer easy integration with other marketing tools such as email marketing and CRM software which can help users streamline their marketing efforts.

Kartra also provides an all-in-one solution that includes email marketing, membership sites, affiliate management and more, which can be a convenient option for users who want to avoid juggling multiple platforms.

Unbounce focuses primarily on landing page creation but it does offer integration with other marketing tools to help users create a cohesive marketing campaign.

Overall, while Kartra and Unbounce both offer drag-and-drop interfaces for landing page creation, Kartra may be easier to use for beginners due to its pre-built templates and all-in-one solution.

However, Unbounce offers a more extensive library of templates and customization options for more advanced users.

Kartra vs Unbounce: Pricing Comparison

Here is a comparison of the pricing plans offered by Kartra and Unbounce,


Kartra offers four pricing plans, starting from $99 per month for the Starter plan and going up to $499 per month for the Platinum plan.


Unbounce offers three pricing plans, starting from $80 per month for the Launch plan and going up to $300 per month for the Scale plan.

It is worth noting that while Kartra includes a range of features in its plans, Unbounce charges separately for some features such as popups and sticky bars.

Pricing Comparison Table

PlatformFree OptionBasicProBusiness
UnbounceNo$80/month$120/monthCustom Pricing


Can I try these platforms for free before committing to a paid plan?

Both Kartra and Unbounce offer free trials for their platforms. Kartra’s trial is 14 days, while Unbounce’s trial is 14 days as well.

Are there any additional fees for using these platforms?

Both Kartra and Unbounce have additional fees for features like additional bandwidth and storage. However, they are clearly outlined in each platform’s pricing plan.

Pros and Cons



  • Comprehensive platform with a variety of features
  • Advanced email marketing capabilities
  • Integrated affiliate management


  • Higher pricing plans may not be suitable for smaller businesses
  • Can have a steep learning curve for some users



  • Advanced landing page features
  • Intuitive website builder
  • Integrates well with other platforms


  • Basic email marketing capabilities
  • Limited membership site options
  • Custom pricing may be too high for some businesses

Similarities and Dissimilarities


  • Both platforms offer advanced website building capabilities
  • Both platforms offer landing page and email marketing features
  • Both platforms offer affiliate management capabilities


  • Kartra offers advanced membership site features, while Unbounce has limited options
  • Unbounce has a stronger focus on landing page creation, while Kartra offers a more comprehensive range of features.


In conclusion, both Kartra and Unbounce offer powerful features for online businesses but they cater to different needs.

Kartra is an all-in-one platform that offers a range of tools for online marketing, sales, and business management.

Unbounce, on the other hand, is primarily a landing page builder with a strong focus on conversion optimization.

When it comes to pricing, Kartra has more affordable options and provides more value for money, while Unbounce’s plans can be more expensive, especially for larger teams.

In terms of features, both platforms have their strengths and weaknesses, and the choice ultimately depends on the specific needs of your business. While Kartra provides more tools for overall business management, Unbounce excels in creating high-converting landing pages.

We hope this comparison has helped you gain a better understanding of the similarities and dissimilarities between Kartra and Unbounce, and that it will guide you in making the best choice for your online business.

As always, we encourage you to thoroughly research and compare multiple options before making a final decision.

Ready to take the next step and choose the perfect platform for your business?

Join one of these platforms today and experience all the benefits they have to offer.

Or if you are still unsure, check out our other comparison guides to find the right fit for your needs.

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