kartra vs activecampaign
kartra vs activecampaign

In today’s digital era, choosing the right platform for your business is crucial.

Are you looking for a powerful all-in-one marketing platform? This is comparison i.e. Kartra vs ActiveCampaign.

Kartra and ActiveCampaign are two popular options in the market that offer a range of features to help businesses grow but each one has their own unique features and capabilities.

In this comparison, we will explore the similarities and differences between these two platforms to help you make an informed decision.

Let’s get started!

Kartra vs Activecampaign: Comparison Table for Pricing

Here is a comparison between Kartra and ActiveCampaign,

Starting Price$9/month$99/month
Number of ContactsUp to 500Up to 2,500
Email MarketingYesYes
Marketing AutomationYesYes
Affiliate ManagementNoYes
Membership SitesNoYes
Checkout FormsYesYes
Video HostingNoYes
Webinar HostingNoYes
Landing PagesYesYes
A/B TestingYesYes

Note: All prices mentioned are for the basic plans of each platform.

It is important to read till the end because I will explore the pricing more clearly in the end.

Kartra vs Activecampaign: Features Comparison

Email Marketing

Both ActiveCampaign and Kartra offer advanced email marketing features such as automation, personalization and segmentation.

However, Kartra has more templates and customization options than ActiveCampaign.

Marketing Automation

Both platforms offer advanced marketing automation features but Kartra’s automation builder is more user-friendly and intuitive.


Both platforms offer a built-in CRM but ActiveCampaign’s CRM is more robust and customizable than Kartra’s.

Affiliate Management

Only Kartra offers affiliate management features, which can be useful for businesses that rely on affiliate marketing.


Kartra offers a helpdesk feature, which can be useful for businesses that want to provide customer support through a centralised platform.

Membership Sites

Kartra offers a built-in membership site feature, which can be useful for businesses that want to create and manage online courses and memberships.

Checkout Forms

Both platforms offer checkout forms but Kartra’s checkout process is more streamlined and customizable.


Both platforms offer calendar features but Kartra’s calendar is more user-friendly and offers more customization options.

Video Hosting

Kartra offers a built-in video hosting feature, which can be useful for businesses that want to host and share videos with their audience.

Webinar Hosting

Kartra offers a built-in webinar hosting feature, which can be useful for businesses that want to host webinars and online events.

Landing Pages

Both platforms offer landing page builders but Kartra’s landing pages are more customizable and offer more design options.

A/B Testing

Both platforms offer A/B testing features but Kartra’s A/B testing is more user-friendly and offers more options.


ActiveCampaign offers more than 300 integrations while Kartra offers only 20 integrations.

Reporting and Analytics

Both platforms offer advanced reporting and analytics features but ActiveCampaign’s reporting is more customizable and offers more data visualization options.

Customer Support

Both platforms offer customer support but ActiveCampaign’s support is more responsive and offers more support channels.

Kartra vs Activecampaign: Pros and Cons

Kartra Pros

  • Includes built-in membership site functionality
  • Includes affiliate management capabilities
  • Offers unlimited bandwidth

Kartra Cons

  • Higher pricing than some competitors
  • Limited email design templates

ActiveCampaign Pros

  • Affordable starting price point
  • Offers integrations with many popular tools
  • Includes CRM functionality

ActiveCampaign Cons

  • Limited automation capabilities for the Basic plan
  • No built-in membership site functionality

Similarities and Dissimilarities


  • Both Kartra and ActiveCampaign offer email marketing and automation capabilities.
  • Both platforms offer integrations with other popular tools.


  • Kartra offers built-in membership site, helpdesk and affiliate management capabilities while ActiveCampaign does not.
  • ActiveCampaign offers a lower starting price point than Kartra.


Does ActiveCampaign have membership site capabilities?

No, ActiveCampaign does not have membership site capabilities.

Can Kartra integrate with other tools?

Yes, Kartra has integrations with many popular tools such as Zapier, Shopify and Stripe.

Kartra vs Activecampaign: Conclusion

When it comes to choosing the best platform for your business needs, pricing is undoubtedly one of the most important factors to consider.

Each platform has its own pricing structure and it’s essential to choose one that aligns with your budget and long-term goals.

To choose the best platform wrt pricing, it’s important to do a thorough analysis of the costs associated with each platform. You need to consider the initial investment, ongoing costs and any hidden fees that may crop up in the long run.

Here are some factors to consider when comparing pricing between different platforms,

Initial Investment

Look at the upfront costs associated with signing up for each platform. This could include subscription fees, setup costs and any other fees that you may need to pay to get started.

Some platforms may offer free trials, so it’s important to take advantage of these to test out the platform before making a commitment.

Ongoing Costs

Consider the costs that you will incur on an ongoing basis.

This could include monthly or annual subscription fees, transaction fees, hosting fees and any other costs associated with using the platform.

Hidden Fees

Look out for any hidden fees that may not be immediately apparent. These could include fees for add-ons or integrations and fees for exceeding usage limits.

Make sure you understand the fee structure of each platform before making a decision.


Consider the scalability of each platform.

If you’re a small business just starting out, you may be able to get by with a cheaper platform but as your business grows, you may need to upgrade to a more expensive platform that can handle your increased traffic and sales volume.

Long-Term Costs

Consider the long-term costs of each platform.

While a platform may be cheaper upfront, it may end up costing you more in the long run if it does not offer the features and functionality that you need to grow your business.

By carefully considering these factors, you can choose the best platform that aligns with your budget and long-term goals.

Remember, pricing is just one factor to consider when choosing a platform and it is important to also consider the features, functionality and customer support offered by each platform.

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