kartra vs mailchimp
kartra vs mailchimp

Are you in the market for an all-in-one marketing solution but can’t decide between Kartra and Mailchimp? Let’s discuss, Kartra vs Mailchimp!

Both platforms offer a range of features and pricing plans to suit different needs.

In this comparison, we have to take a closer look quickly at the pricing and features of each platform to help you make an informed decision. We will also discuss some other facts!


Kartra vs Mailchimp: Pricing

Kartra offers four pricing plans, starting at $99/month for the Starter plan and going up to $499/month for the Platinum plan.

Each plan comes with different features and capabilities, including email marketing, automation, funnels, memberships and more.

Mailchimp also offers four pricing plans, starting at $9.99/month for the Essentials plan and going up to $299/month for the Premium plan.

Each plan comes with different features and capabilities like email marketing, automation, landing pages, ads and more.

While both platforms offer similar features, Kartra’s pricing plans are geared more towards businesses looking for an all-in-one marketing solution.

Mailchimp, on the other hand, offers a more budget-friendly option for businesses just starting out with email marketing.

Kartra vs Mailchimp: Comparison Table for Pricing

PlatformPricing ModelStarting Price
KartraMonthly$99
MailchimpMonthly$9.99

Kartra vs Mailchimp: Features

Email marketing

Both Kartra and Mailchimp offer robust email marketing features, including list management, segmentation, automation and reporting.

However, Kartra’s email marketing capabilities are more integrated with its other features, such as funnels and memberships.

Landing Pages

Kartra offers a range of customizable landing page templates to help businesses create effective landing pages for their marketing campaigns.

Mailchimp also offers landing page creation capabilities but they are more limited compared to Kartra.

Funnels

Kartra’s funnel builder allows businesses to create complex sales funnels that include email marketing, checkout pages and more.

Mailchimp’s funnel capabilities are more limited with the platform focusing more on email marketing automation.

Membership Sites

Kartra offers membership site creation capabilities which allow businesses to create gated content and courses for their subscribers.

Mailchimp does not offer this feature.

Automation

Both platforms offer automation capabilities, allowing businesses to automate their email marketing and other marketing campaigns.

However, Kartra’s automation capabilities are more advanced and integrated with its other features.

Ads

Mailchimp offers advertising capabilities including Facebook and Instagram ad creation and management.

Kartra does not offer this feature.

Integrations

Both platforms offer integrations with other third-party apps and tools.

However, Kartra’s integrations are more limited compared to Mailchimp.

Reporting

Both platforms offer robust reporting capabilities, allowing businesses to track their email marketing and other marketing campaigns.

However, Kartra’s reporting capabilities are more integrated with its other features e.g. funnels and memberships.

Customer Support

Both platforms offer customer support, including email support, live chat, and knowledge base.

However, Kartra’s customer support is known for being more responsive and helpful compared to Mailchimp.

Ease of Use

Kartra’s all-in-one platform can be overwhelming for some users, especially those who are just starting out with email marketing and automation.

Mailchimp’s platform is more user-friendly and easier to navigate.

Mobile Optimization

Both platforms offer mobile optimization capabilities, ensuring that businesses can reach their customers on the go.

Community Features

Kartra offers community features, including a membership site for its users and a Facebook group. Mailchimp does not offer this feature.

Sales Funnels

Kartra is designed specifically for sales funnel creation while Mailchimp offers basic sales funnel features.

Kartra’s drag-and-drop funnel builder is easy to use and allows for customizations such as upsells, downsells and one-click purchases.

Membership Sites

Kartra offers a built-in membership site feature, while Mailchimp does not have this feature.

Kartra’s membership site feature allows for content drip-feeding, course progress tracking, and membership tiers.

Affiliate Management

Kartra has a built-in affiliate management system while Mailchimp does not offer this feature.

Kartra’s affiliate management system allows users to create custom commission structures, track affiliate performance and automate payouts.

Helpdesk

Kartra includes a helpdesk feature that enables businesses to manage customer inquiries and support tickets while Mailchimp does not offer this feature.

With Kartra’s helpdesk, businesses can track customer inquiries, assign tickets to team members and maintain customer communication within the platform.

Comparison Table for Features

FeatureKartraMailchimp
Email MarketingYesYes
Landing PagesYesNo
Sales FunnelsYesNo
Membership SitesYesNo
Affiliate ManagementYesNo
HelpdeskYesNo
Marketing AutomationYesYes
CRMYesYes
E-commerceYesYes
A/B TestingYesYes
ReportingYesYes
Mobile OptimizationYesYes
Integrations16300+
Customer SupportYesYes
Free PlanNoYes

Kartra vs Mailchimp: Pros and Cons

Kartra Pros

  • Offers a wide range of features including email marketing, landing pages, sales funnels, membership sites and more
  • Provides a built-in affiliate management system
  • Offers helpdesk and customer support features
  • Offers a 14-day trial for $1

Kartra Cons

  • Can be more expensive than some other platforms
  • Learning curve can be steep for beginners

Mailchimp Pros

  • Offers a free plan with basic features
  • Provides more than 300 integrations
  • Offers marketing automation and CRM features
  • Offers A/B testing and reporting features

Mailchimp Cons

  • Does not offer landing pages or sales funnels
  • Does not offer helpdesk or customer support features
  • Limited e-commerce capabilities

Similarities

  • Both platforms offer email marketing automation features.
  • Both have landing page builders and form builders.
  • Both allow for tagging and segmentation of email lists.
  • Both offer integration with third-party tools and applications.

Dissimilarities

  • Kartra is more focused on providing a comprehensive marketing and sales platform while Mailchimp is primarily an email marketing tool.
  • Kartra offers features such as membership site management, video hosting and helpdesk support, which are not available on Mailchimp.
  • Mailchimp offers a free plan but Kartra does not have a free plan.
  • Kartra offers more advanced automation and customization options while Mailchimp’s automation features are relatively basic in comparison.
  • Kartra’s pricing is based on the number of contacts but Mailchimp’s pricing is based on the number of subscribers.

Kartra vs Mailchimp: FAQs

Can I use Kartra for email marketing only?

No, Kartra offers a wide range of features including email marketing, landing pages, sales funnels, membership sites, affiliate management and more.

Does Mailchimp offer helpdesk and customer support features?

No, Mailchimp does not offer help desk or customer support features.

Kartra vs Mailchimp: Conclusion

If you are looking for a comprehensive all-in-one platform with advanced features such as membership sites, sales funnels and affiliate management then Kartra is best for you.

However, if you’re primarily focused on email marketing and don’t need the additional features, Mailchimp could be a more cost-effective option.

Check out our other comparison posts to learn more about which platform might be the best fit for your business needs.

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