kartra vs kajabi
kartra vs kajabi

Kartra and Kajabi are two popular all-in-one platforms that offer a variety of tools to create and market online courses, memberships and other digital products. This is comparison of both i.e. Kartra vs Kajabi.

When it comes to running an online business, having the right platform can make all the difference.

Two of the most popular options on the market today are Kartra and Kajabi.

Both platforms offer a wide range of features to help you create, market and sell your digital products, courses and services.

But which one is the best fit for your needs?

In this comparison, we will take a detailed look at Kartra vs Kajabi to help you make an informed decision.

Here is a detailed comparison of Kartra vs Kajabi in terms of their features, pricing, pros and cons.


Kartra vs Kajabi: Features

Course creation

Both platforms offer course creation tools but Kajabi is more focused on this area offering more customization options, advanced assessments and drip content capabilities.

Membership sites

Both Kartra and Kajabi have built-in membership site features allowing you to easily create, manage, and sell access to your exclusive content.

Sales funnel builder

Both platforms offer a sales funnel builder with drag-and-drop functionality but Kartra has a more intuitive interface and more pre-designed templates.

Email marketing

Both platforms have built-in email marketing features but Kartra’s email automation capabilities are more advanced that allows more complex automations and behavioural triggers.

Affiliate management

Both platforms offer affiliate management tools, but Kartra’s platform allows for more advanced tracking and commission customization.

Video hosting and management

Kajabi offers a built-in video hosting solution, while Kartra integrates with Wistia or Vimeo.

Helpdesk and ticketing system

Kartra offers a built-in helpdesk system, while Kajabi does not.

CRM

Both platforms offer basic CRM functionality, but Kartra’s CRM is more advanced, allowing for more detailed lead tracking, tagging, and segmentation.

Calendar

Both platforms offer calendar scheduling tools, but Kartra’s is more customizable and allows for more complex scheduling options.

Analytics and tracking

Both platforms offer analytics and tracking features, but Kartra’s tracking capabilities are more advanced, allowing for more detailed tracking of sales funnels and email campaigns.

Custom domains

Both platforms allow for the use of custom domains, but Kartra allows for unlimited custom domains on all plans, while Kajabi charges extra for this feature.

A/B testing

Both platforms allow for A/B testing, but Kartra’s A/B testing capabilities are more advanced and allow for more complex tests.

Page builder

Both platforms offer a drag-and-drop page builder, but Kartra’s interface is more user-friendly and intuitive.

Checkout and payments

Both platforms offer checkout and payment processing functionality, but Kartra’s checkout process is more customizable and allows for more advanced upsell and order bump options.

Integration with third-party apps

Both platforms offer integration with third-party apps, but Kartra has a wider range of integrations available.

Kartra vs Kajabi: Pricing

Kartra offers a tiered pricing system based on the number of contacts you have, starting at $99 per month for up to 2,500 contacts and going up to $499 per month for up to 100,000 contacts.

Kajabi, on the other hand, has three pricing tiers starting at $149 per month for basic features and going up to $399 per month for advanced features.

Pros and Cons

Kartra

Pros

  • Advanced email automation capabilities
  • Customizable checkout process
  • Unlimited custom domains on all plans
  • Advanced tracking capabilities

Cons

  • Limited course creation options
  • Less customizable membership sites
  • No built-in video hosting solution

Kajabi

Pros

  • Robust course creation tools
  • Built-in video hosting solution
  • Advanced drip content capabilities
  • Advanced assessments and quizzes

Cons

  • Limited email automation capabilities
  • Less customizable checkout process
  • Charges extra for custom domains

Similarities

  • Both platforms offer email marketing, course creation, and website building capabilities.
  • Both platforms provide analytics and reporting tools to track user behavior and course performance.
  • Both platforms offer integrations with popular third-party apps such as Zapier and Stripe.

Differences

  • Kartra offers a full-fledged sales funnel builder, while Kajabi’s focus is on course creation and membership sites.
  • Kartra includes a help desk and ticketing system, while Kajabi does not.
  • Kajabi has more advanced video hosting and management capabilities, such as automatic video encoding and chapter markers, while Kartra offers more basic video hosting features.
  • Kartra’s pricing is based on the number of contacts in your account, while Kajabi’s pricing is based on the number of active members on your site.

Kartra vs Kajabi: FAQs

Here are some FAQs about Kartra vs Kajabi,

Which platform is better for course creation?

Both platforms offer robust course creation capabilities but Kajabi is more focused on this area with advanced video hosting and management features.

Which platform offers better website building tools?

Both platforms offer website building capabilities but Kartra offers a more intuitive interface and a wider range of customization options.

Which platform is better for sales funnels?

Kartra offers a full-fledged sales funnel builder with advanced automation capabilities while Kajabi’s focus is on course creation and membership sites.

Does either platform offer a helpdesk or ticketing system?

Yes, Kartra includes a helpdesk and ticketing system while Kajabi does not.

Which platform is more affordable?

It depends on your specific needs and the size of your business. Kartra’s pricing is based on the number of contacts in your account while Kajabi’s pricing is based on the number of active members on your site.

Which platform offers better analytics and reporting tools?

Both platforms provide analytics and reporting tools, but Kartra offers more detailed analytics with a wide range of data points and customizable dashboards.

Kartra vs Kajabi: Closing

Both Kartra and Kajabi are powerful platforms that can help you build and grow your online business.

While Kartra is better suited for businesses that need advanced marketing automation and sales funnel building features, Kajabi is a great choice for businesses focused on creating and selling online courses.

Ultimately, the best choice for you will depend on your specific needs and goals. If you’re still not sure which platform to choose, we recommend trying out both to see which one works best for you.

Joining either platform can help you streamline your online business operations and take your business to the next level.

So do not wait any longer, start exploring the features and benefits of Kartra and Kajabi today and take your business to new heights!

Alternatively, if you want to explore more comparisons between these and other similar platforms, check out our related comparison posts for more information.

Additional Information

Here are some additional things to consider when choosing between Kartra and Kajabi,

  • Kartra has a more intuitive interface and is easier to navigate for beginners while Kajabi has a steeper learning curve but offers more customization options for advanced users.
  • Kajabi is more geared towards course creators and offers advanced course creation and management tools while Kartra offers a wider range of marketing and sales features.
  • Kartra has a built-in affiliate management system, while Kajabi does not. However, Kajabi integrates with third-party affiliate management tools.
  • Kartra offers more pricing options and is generally more affordable than Kajabi, especially for smaller businesses or solopreneurs.
  • Kajabi has a stronger community and support system, with active user forums, regular webinars, and a dedicated support team. Kartra also offers support but may not have the same level of community engagement.
  • Kartra offers a more comprehensive sales funnel builder, while Kajabi has more robust email marketing features.

Ultimately, the choice between Kartra and Kajabi depends on your specific needs and goals.

If you are primarily focused on course creation and management, Kajabi may be the better option.

However, if you need a more comprehensive suite of marketing and sales tools, Kartra may be the way to go.

Interesting Fact

Both Kartra and Kajabi were founded by successful entrepreneurs who initially created the platforms to solve problems they encountered in their own businesses.

Andy Jenkins and Mike Filsaime founded Kartra while Travis Rosser and Kenny Rueter founded Kajabi.

External Sources

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