Kartra and Hubspot are two popular marketing automation platforms used by businesses of all sizes.
Both platforms offer a range of features designed to help businesses streamline their marketing efforts and increase revenue.
In this comparison, we will take a closer look at the key differences i.e. Kartra vs Hubspot.
Table of Contents
Kartra vs Hubspot: Pricing
When it comes to pricing, Kartra is more affordable than Hubspot.
Kartra offers a range of pricing plans, starting from $99 per month while Hubspot’s pricing plans start from $800 per month.
Kartra’s pricing plans also come with a 14-day trial which allows users to test the platform before committing to a subscription.
Kartra vs Hubspot: Features
Both Kartra and Hubspot offer a range of features designed to help businesses with marketing automation.
Here are some of the key features offered by each platform,
Kartra
- Sales funnel builder
- Email marketing automation
- Membership site builder
- Helpdesk and ticketing system
- Affiliate management system
- Calendar scheduling
Hubspot
- Lead generation and management
- Email marketing automation
- Social media management
- Analytics and reporting
- Sales pipeline management
- Customer relationship management
Email Marketing
Both Kartra and HubSpot offer email marketing features, but Kartra provides more templates and customization options.
Landing Pages
Kartra offers more landing page templates and drag-and-drop customization while HubSpot provides a more streamlined landing page editor.
Sales Funnels
Kartra offers more advanced sales funnel features including automation, split testing and custom checkout pages.
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CRM
HubSpot has a more robust CRM, with features such as lead scoring, contact insights and pipeline management.
Marketing Automation
Both platforms offer marketing automation features but Kartra provides more options for customization and segmentation.
Membership Sites
Kartra provides a built-in membership site feature while HubSpot requires integration with a third-party tool.
Affiliate Management
Kartra offers built-in affiliate management features while HubSpot does not have this functionality.
Analytics and Reporting
Both platforms offer analytics and reporting features but HubSpot provides more advanced reporting options.
Blogging
HubSpot offers a built-in blogging platform while Kartra does not have this feature.
SEO
HubSpot provides more comprehensive SEO tools including keyword research, optimization recommendations and rank tracking.
Social Media Management
HubSpot offers more comprehensive social media management tools including social media scheduling, monitoring and reporting.
Live Chat
Both platforms offer live chat features but HubSpot provides more options for customization and integration with other tools.
Mobile Optimization
Kartra provides built-in mobile optimization features while HubSpot requires integration with a third-party tool.
Integrations
Both platforms offer integration with third-party tools but HubSpot provides more options for integration with other marketing and sales tools.
Webinars
Kartra offers built-in webinar features while HubSpot requires integration with a third-party tool.
A/B Testing
Both platforms offer A/B testing features but Kartra provides more options for split testing and customization.
Lead Scoring
HubSpot offers more advanced lead scoring features, including custom scoring models and predictive lead scoring.
Sales Analytics
HubSpot provides more comprehensive sales analytics and reporting features including revenue attribution and forecasting.
Contact Management
Both platforms offer contact management features but HubSpot provides more advanced contact insights and segmentation options.
Kartra vs Hubspot: Comparison Table
Here is a comparison table for pricing and features of Kartra and HubSpot,
Feature | Kartra | HubSpot |
Pricing | Starts at $99/month | Starts at $50/month (Starter) |
CRM | Included in all plans | Included in all plans |
Marketing Automation | Included in all plans | Included in all plans |
Email Marketing | Included in all plans | Included in all plans |
Landing Pages | Included in all plans | Included in all plans |
Sales Funnels | Included in all plans | Included in all plans |
Membership Sites | Included in all plans | Not available in Starter or Professional plans |
Helpdesk | Included in all plans | Not available in Starter or Professional plans |
Affiliate Management | Included in all plans | Not available in Starter or Professional plans |
Calendars | Included in all plans | Not available in Starter or Professional plans |
Video Hosting | Included in all plans | Not available in Starter or Professional plans |
Form Builder | Included in all plans | Not available in Starter or Professional plans |
Mobile Optimization | Included in all plans | Not available in Starter or Professional plans |
Analytics and Tracking | Included in all plans | Included in all plans |
Integrations | 15+ native integrations, Zapier, Webhooks | 300+ integrations, including Zapier and HubSpot |
Customization | Limited customization options | Extensive customization options |
Customer Support | 24/7 live chat and email support | 24/7 phone, email and chat support |
User Interface | User-friendly and easy to navigate | Complex and overwhelming for beginners |
Learning Curve | Short and easy to learn | Steep and requires training or expertise |
Note
Prices and features may vary based on the plan selected and any additional add-ons or integrations.
This table gives a quick overview of the pricing and features of Kartra and HubSpot. It is clear that Kartra offers a more comprehensive set of features in all of its plans compared to HubSpot’s Starter plan.
However, HubSpot offers a much larger number of integrations and extensive customization options.
It is important to consider your specific business needs and budget when choosing between Kartra and HubSpot.
While Kartra may be more suitable for small businesses and entrepreneurs, HubSpot may be more suitable for larger businesses with more complex needs.
In summary, I can say that both Kartra and HubSpot offer unique features and benefits and it ultimately comes down to personal preference and business needs.
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Kartra vs Hubspot: Pricing
Kartra provides more affordable pricing plans for small businesses and solopreneurs while HubSpot’s pricing is geared towards larger enterprises.
Overall, both Kartra and HubSpot provide robust marketing and sales automation features, but they differ in their strengths and weaknesses.
Depending on your business needs and budget, one platform may be a better fit than the other.
Kartra vs Hubspot: Pros and Cons
Kartra Pros
- Affordable pricing plans
- Sales funnel builder
- Membership site builder
- Helpdesk and ticketing system
Kartra Cons
- Limited social media management capabilities
- Limited customer relationship management capabilities
Hubspot Pros
- Robust customer relationship management system
- Social media management capabilities
- Sales pipeline management
Hubspot Cons
- Expensive pricing plans
- Steep learning curve
Similarities
- Both platforms offer email marketing automation
- Both platforms have lead generation and management capabilities
- Both platforms offer analytics and reporting features
- Both platforms integrate with other tools and services
Differences
- Kartra has a sales funnel builder, which is not offered by Hubspot
- Hubspot has a customer relationship management system, which is not offered by Kartra
- Kartra has an affiliate management system, which is not offered by Hubspot
- Hubspot offers social media management capabilities, which are not offered by Kartra
Kartra vs Hubspot: FAQs
Is Kartra suitable for small businesses?
Yes, Kartra is suitable for businesses of all sizes, including small businesses.
Kartra’s pricing plans are affordable, making it an attractive option for businesses that are just starting out.
Can Hubspot integrate with other tools and services?
Yes, Hubspot can integrate with a range of other tools and services, including CRMs, social media platforms and email marketing tools.
Conclusion
Kartra and Hubspot are both powerful marketing automation platforms, each with its own strengths and weaknesses.
While Kartra is more affordable and offers unique features like a sales funnel builder and membership site builder, Hubspot offers a robust customer relationship management system and social media management capabilities.
Ultimately, the best platform for your business will depend on your specific needs and budget.
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External Sources
- https://home.kartra.com/
- https://www.hubspot.com/
- https://www.g2.com/compare/hubspot-marketing-hub-vs-kartra
- https://www.softwareadvice.com/marketing/hubspot-profile/vs/kartra/
- https://www.getapp.com/sales-software/a/hubspot-crm/compare/kartra/
- https://supplygem.com/compare/kartra-vs-hubspot/
- https://www.capterra.com/lead-generation-software/compare/171840-184946/HubSpot-Marketing-vs-Kartra
Meet Mr. Afzal, Also the founder as well as author of Comparlify (comparison-based website). I am writing comparisons for a long while on many websites and struggling hard for you so that you can be awesome in Course Creation.