kartra vs hubspot
kartra vs hubspot

Kartra and Hubspot are two popular marketing automation platforms used by businesses of all sizes. 

Both platforms offer a range of features designed to help businesses streamline their marketing efforts and increase revenue. 

In this comparison, we will take a closer look at the key differences i.e. Kartra vs Hubspot.


Kartra vs Hubspot: Pricing

When it comes to pricing, Kartra is more affordable than Hubspot.

Kartra offers a range of pricing plans, starting from $99 per month while Hubspot’s pricing plans start from $800 per month. 

Kartra’s pricing plans also come with a 14-day trial which allows users to test the platform before committing to a subscription.

Kartra vs Hubspot: Features

Both Kartra and Hubspot offer a range of features designed to help businesses with marketing automation.

Here are some of the key features offered by each platform,

Kartra

  • Sales funnel builder
  • Email marketing automation
  • Membership site builder
  • Helpdesk and ticketing system
  • Affiliate management system
  • Calendar scheduling

Hubspot

  • Lead generation and management
  • Email marketing automation
  • Social media management
  • Analytics and reporting
  • Sales pipeline management
  • Customer relationship management

Email Marketing

Both Kartra and HubSpot offer email marketing features, but Kartra provides more templates and customization options.

Landing Pages

Kartra offers more landing page templates and drag-and-drop customization while HubSpot provides a more streamlined landing page editor.

Sales Funnels

Kartra offers more advanced sales funnel features including automation, split testing and custom checkout pages.

CRM

HubSpot has a more robust CRM, with features such as lead scoring, contact insights and pipeline management.

Marketing Automation

Both platforms offer marketing automation features but Kartra provides more options for customization and segmentation.

Membership Sites

Kartra provides a built-in membership site feature while HubSpot requires integration with a third-party tool.

Affiliate Management

Kartra offers built-in affiliate management features while HubSpot does not have this functionality.

Analytics and Reporting

Both platforms offer analytics and reporting features but HubSpot provides more advanced reporting options.

Blogging

HubSpot offers a built-in blogging platform while Kartra does not have this feature.

SEO

HubSpot provides more comprehensive SEO tools including keyword research, optimization recommendations and rank tracking.

Social Media Management 

HubSpot offers more comprehensive social media management tools including social media scheduling, monitoring and reporting.

Live Chat

Both platforms offer live chat features but HubSpot provides more options for customization and integration with other tools.

Mobile Optimization 

Kartra provides built-in mobile optimization features while HubSpot requires integration with a third-party tool.

Integrations 

Both platforms offer integration with third-party tools but HubSpot provides more options for integration with other marketing and sales tools.

Webinars

Kartra offers built-in webinar features while HubSpot requires integration with a third-party tool.

A/B Testing 

Both platforms offer A/B testing features but Kartra provides more options for split testing and customization.

Lead Scoring

HubSpot offers more advanced lead scoring features, including custom scoring models and predictive lead scoring.

Sales Analytics

HubSpot provides more comprehensive sales analytics and reporting features including revenue attribution and forecasting.

Contact Management

Both platforms offer contact management features but HubSpot provides more advanced contact insights and segmentation options.

Kartra vs Hubspot: Comparison Table

Here is a comparison table for pricing and features of Kartra and HubSpot,

FeatureKartraHubSpot
PricingStarts at $99/monthStarts at $50/month (Starter)
CRMIncluded in all plansIncluded in all plans
Marketing AutomationIncluded in all plansIncluded in all plans
Email MarketingIncluded in all plansIncluded in all plans
Landing PagesIncluded in all plansIncluded in all plans
Sales FunnelsIncluded in all plansIncluded in all plans
Membership SitesIncluded in all plansNot available in Starter or Professional plans
HelpdeskIncluded in all plansNot available in Starter or Professional plans
Affiliate ManagementIncluded in all plansNot available in Starter or Professional plans
CalendarsIncluded in all plansNot available in Starter or Professional plans
Video HostingIncluded in all plansNot available in Starter or Professional plans
Form BuilderIncluded in all plansNot available in Starter or Professional plans
Mobile OptimizationIncluded in all plansNot available in Starter or Professional plans
Analytics and TrackingIncluded in all plansIncluded in all plans
Integrations15+ native integrations, Zapier, Webhooks300+ integrations, including Zapier and HubSpot
CustomizationLimited customization optionsExtensive customization options
Customer Support24/7 live chat and email support24/7 phone, email and chat support
User InterfaceUser-friendly and easy to navigateComplex and overwhelming for beginners
Learning CurveShort and easy to learnSteep and requires training or expertise

Note

Prices and features may vary based on the plan selected and any additional add-ons or integrations.

This table gives a quick overview of the pricing and features of Kartra and HubSpot. It is clear that Kartra offers a more comprehensive set of features in all of its plans compared to HubSpot’s Starter plan. 

However, HubSpot offers a much larger number of integrations and extensive customization options.

It is important to consider your specific business needs and budget when choosing between Kartra and HubSpot. 

While Kartra may be more suitable for small businesses and entrepreneurs, HubSpot may be more suitable for larger businesses with more complex needs.

In summary, I can say that both Kartra and HubSpot offer unique features and benefits and it ultimately comes down to personal preference and business needs.

Kartra vs Hubspot: Pricing

Kartra provides more affordable pricing plans for small businesses and solopreneurs while HubSpot’s pricing is geared towards larger enterprises.

Overall, both Kartra and HubSpot provide robust marketing and sales automation features, but they differ in their strengths and weaknesses. 

Depending on your business needs and budget, one platform may be a better fit than the other.

Kartra vs Hubspot: Pros and Cons

Kartra Pros

  • Affordable pricing plans
  • Sales funnel builder
  • Membership site builder
  • Helpdesk and ticketing system

Kartra Cons

  • Limited social media management capabilities
  • Limited customer relationship management capabilities

Hubspot Pros

  • Robust customer relationship management system
  • Social media management capabilities
  • Sales pipeline management

Hubspot Cons

  • Expensive pricing plans
  • Steep learning curve

Similarities

  • Both platforms offer email marketing automation
  • Both platforms have lead generation and management capabilities
  • Both platforms offer analytics and reporting features
  • Both platforms integrate with other tools and services

Differences

  • Kartra has a sales funnel builder, which is not offered by Hubspot
  • Hubspot has a customer relationship management system, which is not offered by Kartra
  • Kartra has an affiliate management system, which is not offered by Hubspot
  • Hubspot offers social media management capabilities, which are not offered by Kartra

Kartra vs Hubspot: FAQs

Is Kartra suitable for small businesses?

Yes, Kartra is suitable for businesses of all sizes, including small businesses.
 
Kartra’s pricing plans are affordable, making it an attractive option for businesses that are just starting out.

Can Hubspot integrate with other tools and services?

Yes, Hubspot can integrate with a range of other tools and services, including CRMs, social media platforms and email marketing tools.

Conclusion

Kartra and Hubspot are both powerful marketing automation platforms, each with its own strengths and weaknesses. 

While Kartra is more affordable and offers unique features like a sales funnel builder and membership site builder, Hubspot offers a robust customer relationship management system and social media management capabilities. 

Ultimately, the best platform for your business will depend on your specific needs and budget.

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